The Holts
Both of my kids attend New Era! They would go to class everyday if they could. Master L and Deshi are truly awesome and really care for their students. Highly recommend.
Alcoa Adult Martial Arts, Now Available!
Try Our Life-Changing Adult Martial Arts Classes in Alcoa... COMPLETELY FREE!
“So fun it’s addicting!” Our amazing Adult Martial Arts Program is now available in Alcoa! Burn fat & build lean muscle, fast. Plus it’s so much fun!
Everything included:
Free Trial
Expert Instructors
- New Midland Plaza 232 S. Calderwood St., Alcoa, TN 37701
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Burn Fat. Build Lean Muscle. Fast.
Martial arts will work your body in totally new ways. You’ll build muscles you never even knew you had.
That’s what makes our Alcoa Adult Kickboxing Mixed Martial Arts Program so Powerful, You See RESULTS!
Powerful Self-Defense Keeps You Safe.
It’s not just a workout — it’s a life-saving skill. Learn how to protect yourself and your loved ones, even if an attacker is bigger and stronger than you.
People all over Alcoa turn to us for their Self-Defense training.
Meet Our Incredible & Kind Community.
We’re a big, goofy family here in Alcoa. We cheer each other on. We make each other smile and laugh. The workouts are fun — the friendships make it even funner.
We welcome newcomers with open arms!
Try Our Life-Changing Adult Martial Arts Classes in Alcoa... COMPLETELY FREE!
Hurry up! Try A Free Class Limited Spaces Available
Hi, I’m Joe LaVallee, Chief Instructor and founder of New Era Martial Arts in Alcoa, TN.
I’ve been training in martial arts since I was 6 years old, and over the decades I’ve studied multiple styles including Brazilian Jiu-Jitsu, Karate, Krav Maga, Kickboxing, and more. In 2012, I opened New Era Martial Arts with one simple goal: to create a welcoming, family-focused martial arts school where both kids and adults can train together in a positive, pressure-free environment.
As Chief Instructor, I personally lead classes and make sure every student — from our energetic 5-year-olds to adult beginners — feels supported, challenged, and safe. I’m passionate about teaching practical self-defense skills, building real confidence, and helping families grow stronger together both on and off the mats.
What I love most about New Era is watching students of all ages discover what they’re truly capable of. Whether you’re looking for kids martial arts classes in Alcoa, adult self-defense training in Maryville, or a place where your whole family can train under one roof, we are here to help you succeed — without long contracts or high-pressure sales.
If you’re searching for a martial arts school near me in Blount County, I’d love to meet you and your family. Come try a free trial class and experience the New Era difference for yourself.
Hi, I’m Robin LaVallee, Program Director and Instructor at New Era Martial Arts in Alcoa, TN.
I oversee our kids and family programs while also teaching classes across all age groups. My focus is creating a welcoming, safe, and fun environment where every student — especially our youngest ones and young ladies — feel confident, supported, and excited to come to class.
I specialize in designing age-appropriate curriculum for kids ages 5–12 that builds confidence, focus, respect, and physical coordination while keeping the energy high and the learning fun. Parents often tell me how much their children look forward to class and how they see positive changes at home — better listening, more self-control, and growing self-belief.
At New Era, I’m committed to making sure every family feels heard and cared for. Whether you’re bringing your child for their first martial arts experience or looking for a place where the whole family can train together, we work hard to deliver clear communication, consistent progress, and a truly family-friendly atmosphere.
If you’re searching for quality kids martial arts classes in Alcoa or Maryville, or you want a school that truly puts families first, I’d love to welcome you and your child to the New Era family.
Come try a free trial class — I can’t wait to meet you!
What Our Students Say
Michelle Richards
New Era Martial Arts is exceptional! I highly recommend them!
Erika S
My kids love their classes at New Era! We switched from another martial arts place a few years ago bc it wasn’t a good fit and we are so glad we did! The instructors are patient and encouraging while keeping the classes fun and engaging. It’s my kids’ favorite part of the week!
Joshua Waters
Can't wait to learn more!
J C
New Era is top notch. Master L and Deshi are absolutely phenomenal with their teaching style and are great with connecting with the kids, making things fun, and incorporating good morals. My daughter looks forward to class every week. Thank you all for what you do!
Kelly Gerou
You will see all 5 star reviews for new era martial arts for a good reason! We have been enjoying new era martial arts so much. I'm so glad we found them! My daughter has learned so much and made some really sweet friends. She's become more confident with the moves through practice and has already gotten stripes on her belt from all her hard work. The instructors are patient with learning - discipline within the students is critical. The kids all have so much fun and you can watch the the faces on the kids who are newer - when they finally master that one move they were working on, it's a great accomplishment! I would absolutely recommend Master L and Deshi to teach your kids, or parents (they have adult classes as well)
Rebecca Burnette
The family at New Era is wonderful, we appreciate their hands on dedication and the true interest they take in each child. Great!
Samantha Lazos
Amazing place
Jerry Martin
This is an awesome place to learn Martial Arts! Great for kids and adults!
Michael Gerber
Teaching fundamental principles for life. Good people.
"Great place where you are taught to focus and build your mental and physical strength. The instructors are super friendly and caring. Love it!"
"Amazing staff, great safe environment and develop your skills as a martial artist."
"New Era is a place where people of all ability levels can train together working toward fitness goals and developing confidence. The staff is friendly, welcoming, and knowledgeable."
"Taking Martial Arts has helped me relieve stress and get in shape. Every Adult should do this for themselves. Thanks Sensei and Deshi "
Frequently Asked Questions
Most frequent questions and answers about our Adult Program
Definitely not! You will get fit, you will burn off unwanted calories, you will find it an awesome stress relief. But BORING, it is NOT!
Every class is filled with variety, designed to challenge you both mentally and physically. The feeling of accomplishment when you master a new skill or technique is why students love our Alcoa adult martial arts classes at New Era Martial Arts.
We find it’s the friendships and fun that keep students accountable and coming back for more. It’s like a second family. Why not find out for yourself. Book in for our limited time offer on this page!
Not at all. In fact, many students starting in our adult martial arts classes would describe themselves like that before they started.
Give yourself some time, and you will be astounded at how much you improve! You’ll find that our very experienced martial arts instructors, are trained to keep their teaching simple. So even the most uncoordinated person will develop ‘ninja-like’ skills! Come see for yourself!
Truthfully, the journey to black belt is an individual one. Everyone can progress at a different pace. There is no judgement on students for how long it does take. What we can tell you, is that it is SO WORTHWHILE!
The self defense skills you will master can truly be life-saving!
However, the other benefits of striving for black belt, like perseverance, never giving up, commitment and self discipline lead to life-long success.
You will find that our Instructors at New Era Martial Arts Alcoa are dedicated to helping you on your journey to black belt or whatever your personal goal may be.
We only have a certain amount of space in our martial arts training area. Take advantage of our limited time offer, the fastest way is to fill in the form.
Additionally, you can always call us, we would love to chat with you about what we do, and if our Alcoa martial arts classes would be a great fit for you and your family!
Fill out the form below to Schedule a Free Trial!
By opting in, you agree to receive periodic text messages & emails from New Era Martial Arts. Your information will never be shared. Reply STOP to cancel. Standard rates may apply. View our Terms of Service & Privacy Policy.
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